ANALISIS PERTUMBUHAN DAN OPTIMALISASI PRODUKTIVITAS AGEN 46 TERHADAP PENINGKATAN NASABAH TABUNGAN PADA PT. BANK NEGARA INDONESIA (PERSERO) TBK. KANTOR CABANG SENGKANG

Abstract

The researched aimed to know and analysis the effect of growth and optimalization of productivity by agent 46 toward increased the customer and analysis the dominant effect toward increased the customeron BNI Ltd Branch Office Sengkang. Methodology of research with research location applied on BNI Ltd Brach Office Sengkang, with population and sample such as the customer saving transaction from 95 agent 46 (full sampling). Data analysis which used in descriptively to explained of research data, while to analyzed of quantitative data used of multiple regression analysis. The result of research to found that the growth of agent 46 have effect in positive and significant toward increased data of the customer transaction. That mean the growth of agent 46 appointment by the ability from agent as mitra BNI in service of customer transaction such as the laku pandai, digital financial and e-payment service which contribution toward increased the customer transaction on BNI Ltd. Branch Office Sengkang. Optimalization of productivity by agent 46 have positive and significant toward increased the customer. These showed that agent 46 have attempt to management of transaction fund from customer BNI to yield of output and input which contribution to increased the customer transaction on BNI Ltd. Branch Office Sengkang. Optimalization of productivity by agent 46 which dominant effect toward increased the customer transaction, so that the added of transaction by customer which used of agent service, have related with to optimalization of productivity by agent which to be partnership as the BNI agent to obtained output and input which give benefit for BNI Ltd. Branch Office Sengkang.