ANALISIS PENGGUNAAN IKLAN MEDIA JARINGAN INTERNET DAN IKLAN MEDIA TELEVISI TERHADAP PENJUALAN MEREK AVIAN DAN NODROP PADA PT. SINAR UTAMA TEHNIK MAKASSAR

  • Nur Adi Winar Sekolah Tinggi Ilmu Ekonomi YPUP Makassar
  • Sutardjo Tui Sekolah Tinggi Ilmu Ekonomi YPUP Makassar
  • Nurfaidah Nurfaidah Sekolah Tinggi Ilmu Ekonomi YPUP Makassar

Abstract

This research aimed at finding out and analyzing the influence of the internet and television advertisiments on Avian and Nodrop selling at PT. Sinar Utama Tehnik Makassar. The analysis method used was descriptive qualitative and quantitative analysis, which is multiple linier regression. The result showed that the internet and television advertisements significantly influence Avian and Nodrop selling at PT.SInar Utama Tehnik Makassar, where internet advertisement variabel (X1) was 0,311, and television advertisement variabel (X2) was 0,007.

Published
2020-06-22
How to Cite
WINAR, Nur Adi; TUI, Sutardjo; NURFAIDAH, Nurfaidah. ANALISIS PENGGUNAAN IKLAN MEDIA JARINGAN INTERNET DAN IKLAN MEDIA TELEVISI TERHADAP PENJUALAN MEREK AVIAN DAN NODROP PADA PT. SINAR UTAMA TEHNIK MAKASSAR. Master of Management Journal, [S.l.], v. 1, n. 1, p. 187-196, june 2020. Available at: <http://ojs.stkip-ypup.ac.id/index.php/MM/article/view/213>. Date accessed: 07 may 2024.
Citation Formats
Issue
Vol 1 No 1 (2020): Juni 2020
Section
Articles